Here’s why Toyota is nixing Prime badge for PHEVs
Baua Electric
SEPTEMBER 26, 2024
“The switch to the RAV4 Plug-in Hybrid Electric Vehicle name simply aligns the model with the automotive industry naming convention,” Mike Tripp, Toyota’s group vice president for marketing in North America, told Green Car Reports. Toyota introduced the Prime name in 2016, with the 2017 Toyota Prius Prime.
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