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Here’s why Toyota is nixing Prime badge for PHEVs

Baua Electric

“The switch to the RAV4 Plug-in Hybrid Electric Vehicle name simply aligns the model with the automotive industry naming convention,” Mike Tripp, Toyota’s group vice president for marketing in North America, told Green Car Reports. Toyota introduced the Prime name in 2016, with the 2017 Toyota Prius Prime.

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Where Plug-In Hybrid Conversions (mostly Priuses) Are

Tony Karrer Delicious EVdriven

Green Car Company , "Green Machine," Manzanita Micro (PiPrius), April 2007 (Kirkland, WA), contact: greg@greencarco.com. James Morrison, 2009 Toyota Prius by Hymotion/Green Car Company (Bellevue WA) October 2008contact Peak Oil Garage. Full size photo. or s.peeraer@spinnovation.com. Contact info: John Joyce.

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