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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. United States. Western Europe. The role of emotion in buying cars.

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GM weighs in against Washington’s proposed EV surtax

Green Car Congress

Chris Gregorie asking that a proposed $100 EV surtax be removed from the state’s transportation bill (Senate Bill 6455, ESSB 6455) on the grounds that it will create a disincentive toward the purchase of an EV. The proposal currently excludes vehicles such as the Chevrolet Volt, which can run part of the time on gasoline.

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