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Ford Terminates Mercury Brand, Expands Lincoln Lineup with Focus on Fuel Efficiency

Green Car Congress

Ford Motor Company said it will. end production of Mercury vehicles in the fourth quarter of this year to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing the Lincoln brand. in 2005 to 6.3% through the first quarter of 2010.

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Mercury Marine Launches New Lower-Emission Outboard Motors with Orbital FlexDI System

Green Car Congress

Mercury Marine , the largest US outboard manufacturer, recently introduced two new OptiMax outboard models for the northern hemisphere summer. The two new outboards, the 200 Pro XS and the 125 hp, use Orbital FlexDI direct injection fuel systems ( earlier post ), and are reported as having best in class fuel economy.

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Ford Adds Soy Foam Seat Cushions To Explorer; Nearly 100% of North American Lineup to Feature Soy Foam By End of 2010

Green Car Congress

The bio-based polyurethane foam will be one of the new features in the new Ford Explorer—which will also deliver fuel economy at least 25% better than the current model—which goes in to production later this year. By year’s end, nearly 100% of Ford’s North American vehicle lineup will feature the more eco-friendly material.

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UCS Hybrid ScoreCard Dings Automakers for Forced Features in Hybrid Offerings

Green Car Congress

Car buyers shouldn’t be forced to buy high-end bells and whistles when fuel economy and reducing emissions are their top priority. Ford, General Motors, Honda and Toyota all sell models with high hybrid value ratings, UCS noted. Hybrids don’t have to be luxury vehicles. The Prius scored a 9.8 out of a possible 10.

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Ford Introduces 2011 Lincoln MKZ Hybrid; Projected 41 mpg City

Green Car Congress

Ford notes that the Lincoln MKZ Hybrid’s projected fuel economy tops its nearest competitor—the 2010 Lexus HS 250h—by 6 mpg, while providing room for one more passenger and more standard luxury and segment-exclusive safety features. The combined gasoline engine and electric motor provide 191 net horsepower (142 kW).

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Ford Invests $155M in Engine Plant to Support New 3.7L V-6 for Mustang

Green Car Congress

Ford Motor Company is investing $155 million at its Cleveland operations to build a new more fuel-efficient V-6 engine for the 2011 Mustang. The new Mustang engine is one of nine new or upgraded engines or transmissions for 2011 model Ford, Lincoln and Mercury vehicles. The all-aluminum dual-overhead cam (DOHC), 3.7-liter

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Ford researchers report detailed study of the effect of different ethanol blend levels on emissions from FFVs

Green Car Congress

A team at Ford Motor Company’s Research and Innovation Center in Dearborn conducted a detailed study of the effect of ethanol blend level in emissions, using a 2006 model Mercury Grand Marquis flexible fuel vehicle (FFV) operating on E0, E10, E20, E30, E40, E55, and E80 on a chassis dynamometer. Credit: ACS, Hubbard et al.

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