Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
In an odd marketing twist, the new Ford Mustang Mach-E is an all-new all-electric car, but wears a hugely iconic name that is nothing like traditional Mustangs except for its horse badge and vigorous powertrain. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.
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