U of Michigan Study Finds Costs of Plug-in Cars Primary Key to Broad Consumer Acceptance
Green Car Congress
OCTOBER 21, 2009
Probabilities at different price points for at lest some chance of purchase. Distribution of purchase probabilities at different price points. The purpose of this study was to examine the conditions under which consumers would purchase a PHEV. 14% said there was a chance of purchase at $10,000 more.
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