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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. We’re always looking for ways to achieve risk reduction and we’re looking for a meaningful life. by Bill Cooke.

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Market Green Prius Re-Charge 170
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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Honda Sees PHEVs as having "unnecessary fuel engine and fuel tank;" promises all-electrics "assuming we can come up with a really high-performing battery that we are working on currently." Ford spokesman in Wards Auto ) 6/9/06 "So, Mr. Ford is saying we’re looking into it. See Chevy Volt for latest. Everything is on the table."

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Plug-in Plug Hybrid PHEV 45
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