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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Harley-Davidson, the legendary and revered American manufacturer of motorcycles, announced that it is establishing LiveWire as a separate electric motorcycle brand on July 8,2021, just in time for the first of nine outdoor International Motorcycle Shows. I’ve always wondered how Harley would market its silent motorcycles.

Market 69
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Dodge Circuit EV First Drive: electric car makes grand promises on Earth Day

Tony Karrer Delicious EVdriven

Thankfully, since parts of the powertrain in the Circuit are also used in other Chrysler ENVI vehicles - like the all-electric USPS minivan that was unveiled earlier today - work that is done on one model can be applied to others. For now, if you want to keep moving, you need to keep pressing go. No coasting available.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Weve kept the summary table below generally up-to-date for passenger PHEVs, but not for BEVs, motorcycles or larger vehicles like buses and trucks. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I He said he plans to discuss the idea with [Caroll] Shelby and [Lee] Iacocca.

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Greenlings: Benefits of charging stations vs. battery swaps vs. home charging

Tony Karrer Delicious EVdriven

The idea is that when your car needs more energy, you can drive your car into a station and, like an automated car wash, your depleted battery is replaced robotically by one that has a full charge. Maybe you should ask some engineers at the local power utility before you go shooting your mouth off, decrying how the idea will never fly.