Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
In 1989, GM was selling small cars with a variety of origins, including the slightly revised Toyota Corollas (branded as the Chevrolet Nova) that were assembled in a joint Toyota-GM plant in Fremont, California (now home to Tesla). Not easy or cheap, but it has worked so far. Create a New EV Company.
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