Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. Good examples of all-new electric cars are the Nissan Leaf battery-electric and the Chevrolet Volt plug-in hybrid , which both debuted in 2010 as 2011 models. Next up will be the ID.Buzz electric minivan.
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