The Truth About Cars

MARCH 6, 2024

BMW is hoping to take some of the shine off of Tesla’s crown with a new incentive that gives buyers a $1,000 discount to buy one of its new EVs. Cars Direct reported that the BMW 2024 BEV Conquest Program includes several other brands, including Audi, Mercedes-Benz, Polestar, Porsche, Rivian, and Lucid.

BMW 104

BMW Tax Credit General Motors Tax 104

Teslarati

MARCH 6, 2024

BMW has rolled out its 2024 BEV Conquest Program, an initiative designed to incentivize existing electric vehicle owners to switch to BMW’s all-electric vehicle offerings. The program offers a $1,000 incentive to qualified individuals who choose to trade in their existing EV for a new BMW i4, i5, or iX.

BMW 76

BMW Tesla Mercedes Porsche 76

Baua Electric

FEBRUARY 5, 2024

Last year’s broadcast also saw an EV commercial from Polestar and, the year before that, spots from Kia and BMW. BMW is returning to the Super Bowl in 2024 with a new spot starring beloved actor Christopher Walken. Here are the confirmed EV spots airing during this year’s Super Bowl.

Kia 52

Kia Commercial BMW All-Electric 52