Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. Freedom: The ability to do what you want.
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