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Toyota introduces 7th generation Camry for 2012 with improved fuel economy and performance across all models; ~39% jump in EPA city cycle fuel economy for the hybrid

Green Car Congress

2012 Camry Hybrid. Toyota has unveiled the seventh-generation Camry, the best-selling car in the US for nine years running and for 13 of the past 14 years. liter V6; and a highly revised version of the Hybrid Synergy Drive powertrain for the Camry Hybrid, including a new 2.5-liter Click to enlarge.

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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. Miller of Synovate lays out how a consumer might view a hybrid: We’re going to charge you more for this technology.

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