Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
In an odd marketing twist, the new Ford Mustang Mach-E is an all-new all-electric car, but wears a hugely iconic name that is nothing like traditional Mustangs except for its horse badge and vigorous powertrain. Next up will be the ID.Buzz electric minivan. A new old brand. It supplements, not replaces, the traditional fossil-fuel car.
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