Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. GM is bringing back the Hummer brand as an EV within the GMC brand. More EVs are coming from GM next year with the all-new Cadillac Lyric, a flagship crossover, and a second all-new model.
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