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Bright’s Plug-In Car: Aerodynamics Are Key

Revenge of the Electric Car

This new company, Bright Automotive , is founded by ex-GM EV1 people, and the super efficient Rocky Mountain Institute to make plug-in hybrids in Indiana. 195, Bright will be building cars that “do more with less&# , a philosophy MacCready was famous for (and the title of a wonderful biography on him). January 21, 2009.

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GM looking to combination of internal R&D and external investments for new technology; focus on five key areas; the importance of generational change

Green Car Congress

It’s about higher performance at lower cost. Everybody in a certain way understands the benefit of electric drive, but the cost of the technology is too high. It’s not about rapidly changing electric drive technology as much as it is changing the technology in a way to give customers more capability at lower cost.

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Electrification Coalition Roadmap Calls for 75% of Light-Duty Vehicle Miles Traveled in the US to Be Electric by 2040

Green Car Congress

Establish tax credits equal to 75% of the cost to construct public charging infrastructure in phase one ecosystems. Establish tax credits equal to 50% of the costs of the necessary IT upgrades for utilities or power aggregators to sell power to GEVs in phase one ecosystems. Reuben Munger, Chairman, Bright Automotive, Inc.

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A 100 m.p.g. truck? A Bright IDEA | Freep.com | Detroit Free Press

Tony Karrer Delicious EVdriven

WEBSTER • FREE PRESS AUTOMOTIVE EDITOR• April 21, 2009 Print this page E-mail this article Share this article Del.icio.us Facebook Digg Reddit Newsvine More evidence that we are approaching an exciting new frontier in the automotive industry will be on display today on Capitol Hill. The 100 m.p.g. Right Now can be seen here.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. People wont buy a full car.

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