Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Miller of Synovate believes that in the US “ 20% of the people are willing to pay up to 10% of the vehicle’s purchase price more (i.e. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. You can move from a BMW 3 series into a Prius and be proud. United States.
170 
Let's personalize your content