article thumbnail

BMW Uses Siri-like Tech to Promote Electric Car

DIY Electric Car

service will be promoted across BMW?s s advertising for the BMW i3, which is due to go on sale in the UK in late 2013. d much rather talk about the new BMW i3?. BMW group UK marketing director Chris Brownridge says the platform will help ? Consumers can text their questions for free and the system will instantly respond.

BMW 113
article thumbnail

Lotus and Harmon partner up to add sound to hybrids

Tony Karrer Delicious EVdriven

My friend (same one who made the ice cream truck sound effect comment to me) asked me if this was some kind of conspiracy from gasoline advocates to try and further delay mass acceptance of EVs. I didnt know what else to tell him other than, "I hadnt thought about that".

Hybrid 30