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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

MAY 2, 2009

The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan. Would you buy this vehicle? You can move from a BMW 3 series into a Prius and be proud. Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle.

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Market Green Prius Re-Charge 170
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LA show displays green car ‘glimpse into the future’

Green Cars News

DECEMBER 4, 2009

The show, based at the Los Angeles Convention Center will host more than 30 significant world and North American debuts and feature more than 900 vehicles from sports cars and sedans to crossovers and minivans. More importantly, will feature more than 50 of the newest hybrids and alternative. BMW X6 Active Hybrid. •

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Green Cars Los Angeles HS 250h LS 600H 39
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