Deloitte Survey finds only 4% of global consumers likely to be satisfied with current EVs despite increasing consideration and willingness to buy; higher ICE fuel economy reduces interest in EVs
Green Car Congress
OCTOBER 8, 2011
Specifically, consumers will not pay more for an electric vehicle than they currently pay for a comparable vehicle with a gasoline or diesel engine. Consumers in the United Kingdom and Belgium are the most sensitive to paying a price premium with 71% opposing. —Craig Giffi.
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