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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. The Chevrolet Volt was a purpose-built plug-in hybrid, with an electric motor driving the car and a small gas engine that charged the small battery when it was depleted.

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Plug-ins to play part in GM future

Green Cars News

In an online blog, General Motors’ (GM) vice chairman Tom Stephens stated that the company will apply plug-in hybrid technology to one of its four core brands followings its’ restructuring. The company will be divided into Chevrolet, Cadillac, GMC and Buick following the decision to close Pontiac and sell Saturn.

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Volt for Real?

Plug In Partners

F or those who think that GM is not serious about its new PHEV , the Volt , here is a piece that makes you think they are: The Volt To Be Lutz's Legacy May 21, 2007 So, I heard General Motors’ Bob Lutz on National Public Radio’s “Wait. The Volt will even make people forget that it was Lutz who gave us the Pontiac Solstice and Saturn Sky.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

General Motors Chevy Volt series PHEV, which it calls "extended range electric vehicle" (EREV), part of "E-Flex" multi-fuel platform. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Volvo Ford-owned company exploring PHEVs "ReCharge" flex-fuel series 60-mile concept PHEV w/wheel motors.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

" In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace. General Motors has sought $10.3 They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc.

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