article thumbnail

Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

I’ve always wondered how Harley would market its silent motorcycles. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Five Ways To Market EVs. market; many other options await in Europe and Asia. A new old brand.

Market 69
article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Batteries not ready. Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Has shown some concept fuel-cell PHEVs.

Plug-in 45
article thumbnail

GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

And what we want to do is make sure we launch the car well, that we get the maximum learning from it, that its successful in the market so that when we get to Gen 2, weve got the most cost out of it we can." Posted by: Michael | Apr 13, 2009 5:03:10 PM Battery and technology in the EV1 could not have made it in the market.

Volt 41