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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. I’m hoping for the latter. Lexus did the trick.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I Lutz said GM is pushing to have Saturn Vue plug-in hybrid on the road by 2009. -- ( Autoweek ). "I See Chevy Volt for latest.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Toyota Prius modders have already been adding larger batteries so the vehicle can run on battery power. The first VCRs were well over a $1000.00

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