article thumbnail

Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. A new old brand. Is there a Right Way?

Market 70
article thumbnail

Volt for Real?

Plug In Partners

The Volt will even make people forget that it was Lutz who gave us the Pontiac Solstice and Saturn Sky. But I can’t help thinking that this technology will make the current crop of hybrids like the Toyota Prius and Ford Escape look like Ford Excursions. Good, sexy cars and a great price. Yes, the Volt should be Lutz’s legacy.

Volt 100
article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Ford Escape PHEV-40 around 2012. Batteries not ready. Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal.

Plug-in 45
article thumbnail

GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Posted by: Michael | Apr 13, 2009 5:03:10 PM Battery and technology in the EV1 could not have made it in the market. Sorry the market killed the EV1. you see that?

Volt 41