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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. This behemoth will be super powerful and long range–and will be expensive too. But it’ll be clean and fun, so this brand pivot makes a lot of sense. Create a New Model. Is there a Right Way?

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Plans Cadillac Converj, Opel Ampera, other versions.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc. Toyota Prius modders have already been adding larger batteries so the vehicle can run on battery power. 150 miles is fine more.

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