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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. LiveWire Labs in Silicon Valley will communicate with Harley-Davidson in Milwaukee to “pioneer the future of motorcycling.” An EV appears in a sub-brand, but not really part of it.

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US DOT Awards $100M in Recovery Act Funds to 43 Transit Projects to Reduce Energy Consumption and Greenhouse Gas Emissions

Green Car Congress

The 43 winning proposals were submitted by transit agencies from across the country as part of a nationwide competition for the $100 million in American Recovery and Reinvestment Act of 2009 (ARRA) funds. Greater Lafayette Public Transportation Corporation, Indiana: $2,180,000. Delaware Transit Corporation, Delaware: $1,500,000.

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