Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
” [Note: In the first quarter of this year takes rates have been averaging around 8-12% for the Camry, Civic and Escape hybrid versions.]. In the short term, he believes OEMs need to boost their warranty support for hybrids; there needs to be some kind of a floor on resale value and fuel pricing (i.e. How big is the green market?
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