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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

United States. He shared research that “ People assume a quieter minivan is a safer minivan. Miller believes the auto industry is falling into the trap of the computer software business by starting to promote the next generation of technology too early, thereby hurting the sales of the existing generation.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Hyundai top 12/18/07 Hyundai Motor, Koreas largest automaker, said it is considering developing a plug-in hybrid car, a move expected to follow bigger rivals such as Japans Toyota Motor and General Motors of the United States. There are also plans to conduct public-road tests of the TOYOTA Plug-in HV in the United States and in Europe.

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