Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Edwards believes that while consumers move up the tree into areas like freedom and esteem they always maintain a strong connection to the security foundation. You can move from a BMW 3 series into a Prius and be proud. fuel tax); and there needs to be assurances regarding OEM viability—all of which may involve government action.
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