Perspective: A View Into the New GM
Green Car Congress
AUGUST 30, 2009
Fritz Henderson, GM’s President and CEO: “ We had a couple of Audi and BMW customers sit in an Equinox and say ‘this vehicle should be priced well above what it is’—Chevrolet should blow people away for what they get for their money. ”. Re-badging is a sensitive topic with the OEMs and their desire to highlight the differences among brands.
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