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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. Next up will be the ID.Buzz electric minivan. Create a New Model.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Establishing dealer network.

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