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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. Next up will be the ID.Buzz electric minivan. Create a New Model.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) 1,000 pre-orders for small production runs in 2009 and 2010starting 4th quarter 2009. Ford Escape PHEV-40 around 2012.

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