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Toyota Unveils Dedicated Hybrid Concept, Plan for Prius Family; Expands Fuel Cell Vehicle Demonstration Program in the US

Green Car Congress

JANUARY 11, 2010

Jim Lentz, TMS president, confirmed in his speech at NAIAS that TMS is developing a Prius family “marketing strategy” for North America that will take full advantage of the Prius brand equity, and said that “among others, the FT-CH is a concept that we are considering.”. And then there is range. —Jim Lentz. Eight new hybrids.

Prius

Prius Toyota Concept Hybrid

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Small long-term evaluation program, including modeling of vehicle-to-grid building benefits and economics, begun with Southern California Edison, joined by EPRI, other utilities, US DOE. Visionary Vehicles Team w/Malcolm Bricklin (who brought the Subaru and the Yugo to America) aims for luxury PHEV. Establishing dealer network.

Plug-in

Plug-in Plug Hybrid PHEV

EV Driven

Toyota Unveils Dedicated Hybrid Concept, Plan for Prius Family; Expands Fuel Cell Vehicle Demonstration Program in the US

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

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