Toyota was the most searched auto brand in 2023, but Tesla still dominates EV queries
Baua Electric
JANUARY 29, 2024
to determine these comparisons, MarketWatch Guides put together its own study of the top searched automotive brands and their respective models using key Google data. In fact, four of the ten most searched automotive brands in 2023 had one or fewer battery electric vehicles (BEVs) available in the US market last year.
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