Why Are We Still Doing What Simon Says?
Cars That Think
NOVEMBER 29, 2023
They decided to create their own light-up, pattern-matching game, but with more colorful buttons and pleasing musical notes. After a few more tweaks—including making the plastic case round and adding three levels of difficulty— Simon was launched in May 1978 at Studio 54 in New York City. Morrison was a toymaker there.
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