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GM Returns to Europe With Electric Crossovers

The Truth About Cars

In 2017, General Motors sold Opel and Vauxhall to Frances PSA Group — which later merged with Fiat Chrysler to form Stellantis — basically ending its involvement with the European market. Assuming things go well, GM wants to expand Cadillac EV sales to France and Sweden before deciding which country to tackle next.

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What Does GM’s “30 New EVs By 2025” Promise Mean for the US Market?

EV Adoption

Some of the EVs we saw in GM’s Design Dome (Cadillac Celestiq and probably the unnamed Buick crossover) are clearly targeted for China. And because many of these models would be higher-end GMC and Cadillac models, the overall average volume per model comes out to less than 13,400.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. GM’s signature EV now is the Chevrolet Bolt EV , another new name, which arrived as a 2017 model and promptly won Motor Trend ’s Car of the Year award. Is there a Right Way?

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