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Perspective: Toyota Prius Recall Is Only a Bump in the Road in the Move Toward Electrification

Green Car Congress

The recall of Toyota’s Prius is causing some observers to question whether the prospects for the entire hybrid electric vehicle (HEV) and electric vehicle (EV) markets are fundamentally hurt. This immediate problem affecting the 2010 Prius relates to software that manages the regenerative and conventional braking system. Earlier post.]

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Near-Term Prospects for Automotive Li-ion Batteries: 21% of Hybrid and EV Market by 2011

Green Car Congress

As one example of factors contributing to that decision, a survey of projected oil prices returned values between $30 and $250 a barrel, he said.). Dividing that forecast in to application segments—micro-, mild-, full-, and plug-in hybrids; mini-electric (e.g., By 2015, he suggests, full hybrids (e.g.,

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