J.D. Power: growing usage of safety technologies in new vehicles contributes to increasing vehicle appeal
Green Car Congress
JULY 24, 2015
Power 2015 US Automotive Performance, Execution and Layout (APEAL) Study. The overall APEAL score has increased by 4 points year over year to 798 in 2015. Only 15% of owners say they have had previous experience with blind-spot warning systems, and only 39% say their dealer explained the feature to them upon vehicle delivery.
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