Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
He shared with the audience his roller coaster analogy: Any person who is interested in riding a roller coaster isn’t looking for the safest roller coaster they can find. In the short term, he believes OEMs need to boost their warranty support for hybrids; there needs to be some kind of a floor on resale value and fuel pricing (i.e.
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