University of Michigan Report Finds Focus on Fuel Economy Would Be Very Profitable for Detroit 3; Says Rapid, Wide-Reaching Change in Business Models Required for Turnaround
Green Car Congress
JUNE 23, 2009
The key to a long-term recovery is executing an excellent portfolio of products, and we find that increasing fuel economy standards will lead to a portfolio of products that is more likely to raise the profits of the Detroit 3 automakers than to lower them. points of market share since 2004 (GM down 8.8 Fuel Economy.
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