A mini industry spawns under the hood of a booming car market – ET Auto
Baua Electric
MARCH 6, 2024
Back in 2001, Maruti Suzuki was one of the first players in this segment with its True Value channel, enabling trust and breaking stereotypes attached to the purchase of ‘second-hand’ vehicles. Apart from tweaking their business models, these tech-driven startups moved towards auto financing, insurance and classifieds.
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