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Toyota Motor Europe hybrid sales up 45% year-to-date; targeting 50% hybrid take-rate by 2020

Green Car Congress

Toyota’s target is to reach 50% of its European sales with hybrid vehicles by 2020, with a hybrid version in every major market segment. Toyota Motor Europe started commercializing hybrids in 2000 with the first generation Prius. —Karl Schlicht. To date, 1.5 million Toyota and Lexus hybrids have been sold on the continent.

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Total Sales of Toyota and Lexus Hybrids Top 1M Mark in US

Green Car Congress

Total combined Toyota and Lexus hybrid vehicle sales in the US have topped the one million mark, according to Toyota Motor Sales (TMS), USA. million vehicles through January of this year. Toyota launched of the Prius in late 1997 in the Japan market, and in the US in July 2000.

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