GM OnStar and RelayRides introduce peer-to-peer car sharing for GM vehicles
Green Car Congress
JULY 17, 2012
Consumers who access products in the short-term instead of owning them show greater indifference toward these products and identify less with the brand and. Studies show that each shared car results in up to 13 fewer cars on the road, leading to less-congested roads and less pollution. Challenges with access-based consumption.
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