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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Before EVs and hybrids, Toyota created what’s become a very well-known and important brand— Lexus. Lexus did the trick. Create a Sub-brand. There are other new American EV companies.

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Perspective: A View Into the New GM

Green Car Congress

The Saturn version of the two-mode plug-in hybrid at the Milford Proving Grounds. One of the designers called Buick “ premium without being pretentious ” Buick appears to be targeting a Lexus like experience. I was able to spend 10 minutes driving a Saturn Aura sedan with an (HCCI) engine system. by Bill Cooke. Click to enlarge.

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