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KBB: Average new vehicle transaction price in US in December up 1.9% from November; EV ATP dropped 5.5% due to Tesla

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Earlier in the year, Tesla was increasing prices, citing supply issues. Sales volumes in December were up year-over-year by more than 5% but down from November, due in part to improved supply. Luxury brands Audi, BMW, Infiniti, Lexus, Lincoln, and Volvo showed the least price strength, selling 1% or more below MSRP in December.

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Kelley Blue Book finds average EV price in US down 5.4% in January due to Tesla price cuts

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Sales volumes last month were up year over year by more than 6% but down from December, thanks in part to improved supply and added fleet sales. High loan rates and continued inflationary pressures appear to be hurting the lower part of the market, so automakers are more focused on luxury and higher-end models. in December.

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