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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan. I’m hoping for the latter.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

About CalCars Plug-In Hybrids FAQ How to Get a PHEV Where PHEVs are Carmakers Say. Our PRIUS+ Project Photos PHEV Resources Global Warming Take Action News and Events Contact Us How Carmakers are Responding to the Plug-In Hybrid Opportunity If you ask, "have major auto-makers come around on PHEVs?",

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