BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars
Green Car Congress
JUNE 15, 2011
In particular, there is evidence of a “green” consumer cohort (approximately 6% of consumers in the United States and 9% of those in Europe) that is willing to pay more for an EV even if the TCO economics are not compelling. Click to enlarge. Most consumers in this group expect a payback within three years.
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