‘Today, people’s choice of colour is a reflection of their personality,’: Shashank Srivastava | Autocar Professional
Baua Electric
MARCH 24, 2024
Over the years, a car has evolved from being just a mode of transport to being an extension of the consumer’s personality. “If you see Ferraris, they are usually reds and yellows, as they are associated with sports.” For example, Swift in advertisements is red, whereas in Dzire, it is light blue and orange.
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