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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

MAY 13, 2021

Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. Next up will be the ID.Buzz electric minivan. Create a New Model.

Market

Market Motorcycles Saturn Prius

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Several after-market companies have done PHEV conversions of the Ford Escape hybrid and one has done a retrofit of the F-150 pickup -- see Where PHEVs Are and ICE-Conversions.) Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Plans Cadillac Converj, Opel Ampera, other versions.

Plug-in

Plug-in Plug Hybrid PHEV

EV Driven

Analysis: What’s the Best Way to Market EVs?

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

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