article thumbnail

EC rolls out CARS 2020 action plan for European auto industry

Green Car Congress

Thus, the Commission said it would work together with industry to develop a proposal on the European Green Vehicles Initiative under Horizon 2020, including a platform to develop clean and energy-efficient vehicle technologies, as announced in the 2010 Industrial Policy Communication.

article thumbnail

BCG study finds conventional automotive technologies have high CO2 reduction potential at lower cost; stiff competition for electric cars

Green Car Congress

In particular, there is evidence of a “green” consumer cohort (approximately 6% of consumers in the United States and 9% of those in Europe) that is willing to pay more for an EV even if the TCO economics are not compelling. ICE-propelled vehicles. Click to enlarge. Source: BCG. Click to enlarge. Source: BCG.

CO2 246