Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM is bringing back the Hummer brand as an EV within the GMC brand. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1.
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